Ingredients

Brewer's Yeast
Dried brewer's yeast is a residue left over from the brewing industry, and it is an excellent source of B-complex vitamins and amino acids.

Chicken (Meal)
Like fresh chicken, chicken meal is an excellent protein source. It comprises the clean parts of the carcass ground up into calcium-rich flour. Good quality chicken meal does not include heads, feet or feathers.

Chicken Fat / Oil
Chicken oil has a high and consistent level of the essential fatty acids that are necessary for a healthy skin and coat, and is considered to be one of the highest quality fat sources available.

Chondroitin
Chondroitin Sulphate blocks destructive enzymes that break down cartilage in the joint. There is always a low level of these destructive enzymes in the joint, but when injury or abnormal wear occurs the enzymes multiply. Chondroitin is a safe and natural ingredient, and any excess that is not required by the body is simply excreted in the urine.

Cranberry Extract
Cranberry extract may aid in maintaining urinary tract health. It contains a sugar substance (D-mannose), which has the special ability of being able to prevent harmful bacteria from sticking to the mucosal walls. Cranberry also contains arbutin, which is effective against certain bacteria and fungi, including Candida. By limiting these harmful bacteria, conditions such as cystitis and bladder stones are less likely to affect your pet.

Egg
Dried whole egg powder is a versatile ingredient. The yolk is a good fat source, whilst egg whites contain the purest form of protein found in whole foods. Eggs are also a valuable source of vitamins and minerals.

Fish (Meal)
Fish meal is the dried fish ingredient used in many pet foods, and is a natural balanced feed ingredient that is high in protein, energy and minerals, vitamins and micronutrients. It contains 6 - 10% fish oil, which is high in the health promoting omega-3 very long chain polyunsaturated fatty acids EPA and DHA, often simply referred to as 'omega-3s'.

Fish Oil
Fish oil is included in recipes for energy, as a source of essential fatty acids and for the transport of the fat-soluble vitamins. Fish oil is an excellent source of omega-3 fatty acids. In the human health context, omega-3 prevents or reduces the chances of developing coronary heart disease. It also reduces high blood pressure, kidney disorders, inflammatory bowel disorders and autoimmune disease. The fish oil fatty acids are essential to the growth and development of unborn and newly born babies and toddlers. Pregnant women, nursing mothers and babies should include oily fish or fish oil in their diets. These health benefits are now becoming recognised in the nutrition of our canine and feline companions.

Glucosamine Sulphate
Glucosamine provides the building blocks to synthesise new joint cartilage and together with Chondroitin and MSM promotes joint mobility and longevity, and has been shown to aid conditions such as hip dysplasia and arthritis. Glucosamine is a safe and natural ingredient, and any excess that is not required by the body is simply excreted in the urine.

Green Tea Extract
Green tea extract is derived from the plant Camellia sinesis. Unlike black tea, green tea is not fermented, allowing the active constituents to remain unaltered in the herb. It is a powerful antioxidant that supports the cardiovascular system, and traditional Chinese medicine has recommended green tea to aid digestion, enhance immunity and improve energy levels.

Lamb Meal
Lamb meal is rich in calcium, and is produced from meat trimmings and the clean parts of the carcass cooked, dried and ground into a fine flour. It does not include the wool, blood, head, hooves and specified risk material such as the spinal cord.

L-Carnitine
L-Carnitine is produced in small quantities in the body by the liver and testes. It is naturally present in meat, yeasts, egg and milk and increases fat metabolism in the skeletal and cardiac muscle, and may improve endurance and stamina. It is also may be of benefit to the overweight or less active dog since it helps to increase the conversion of fat to energy and helps maintain lean body mass.

Linseed
Linseed is also known as flax. This plant is a good source of dietary fibre, Omega-3 fatty acids and lignans (which have antioxidant properties). Linseed oil contains linoleic acid and alpha linoleic acid. Linoleic acid is a polyunsaturated fatty acid used in the biosynthesis of prostaglandins and cell membranes.

Maize
Maize is a starch carbohydrate. Ground corn is used as an energy source.

MSM
The methyl-sulphonyl-methane (MSM) is an all natural, ultra-pure MSM derived from pine bark. MSM is a naturally occurring form of organic sulphur. Its beneficial properties include the relief of pain and inflammation. It is also thought that MSM may improve mental alertness and relieve stress.

Nucleotides
These natural short-chain proteins (derived from yeast) are able to enhance metabolic function and have particular benefits to the digestive and immune systems. Nucleotides allow optimum levels of nutrients to be absorbed by the body, as well as facilitating a more rapid cell replication in response to an outside challenge.

Oats
Oats are a good source of energy and protein, as well as being rich in fat, minerals and vitamins E and B.

Potato
Potato is a healthy carbohydrate source.

Rice
Rice is a very digestible energy source and is often used as the main source of carbohydrate in pet foods.

Seaweed
Seaweed, or kelp, is a useful source of natural particularly minerals including sodium, potassium, calcium and iodine.

Beet Pulp
Beet pulp is a by product of sugar production, and is a good source of both soluble and insoluble fibre. The soluble fibre is a good food source for the friendly bacteria in the large intestine. It also slows the rate of food passage through the gut ensuring a preferential transit time of food, leading to maximum digestion and absorption of nutrients. The insoluble fibre increases peristalsis, helps an animal to feel satisfactorily full and provides a crunchy texture to the kibbles to aid oral hygiene. Fibre is important for maintaining normal gastrointestinal transit time and motility and cats and dogs with stomach upsets can be found eating grass or other vegetation, possibly in the attempt to soothe their gut with increased fibre. A quality fibre source in the correct proportion may help to reduce the incidence of conditions such as diabetes mellitus and obesity. It may also help to prevent constipation and diarrhoea.

Tocopherols
Natural pet foods are often preserved naturally using tocopherols (Vitamin E). All dry pet foods require an antioxidant in order to prevent the fat components in the diet from becoming rancid on exposure to air.

Yucca Extract
Yucca has antioxidant properties, and may also help to reduce faecal and body odour.